The Thank You Economy
The Thank You Economy by Gary Vaynerchuk is one of the quintessential books on business philosophy in the modern era. Now you might assume I’m using hyperbole, I’m not. This book isn’t filled with gimmicks or tricks used to manipulate the minds of the masses into making empty purchases, quite the opposite. Instead what @GaryVee suggests throughout the entire book is a set of principles that the bulk of the modern world seems to be lacking.
Summary of The Thank You Economy
If I had to sum up the message of The Thank You Economy in one word it would be CARE. In a capitalistic world people are increasingly becoming exhausted by companies only looking out for their bottom line. In order to separate yourself from the bulk of businesses operating today all that is really required is having a heart and genuinely looking out for the best interest of your clients. When you begin to care about your clients an amazing thing happens, they want to do business with you.
How a business can care
Engage your customers – In a world of spam bots and egotistical approaches a genuine conversation and connection goes a long way.
Bring Value … For Free – When so many things are hidden behind a pay wall giving away your best stuff for free is an easy way to raise awareness and build up credibility.
Do more than paid for – A little goodwill goes a long way and there are countless ways you can add a little bang for your customers buck that sets you apart from everyone else.
Where I disagree
@GaryVee does a stellar job highlighting so many simple shifts in mindset that people can apply immediately. However, after resonating with his perspective throughout most of the book, I have to disagree with one of his closing points. He puts a window of opportunity around the effectiveness of executing these principles. I think that is a big error in judgment. Heres’ why:
You can't fake the funk
First things first, principles are timeless, strategies have expiration dates. While the ideas in the Thank You Economy might seem revolutionary in this day and age, it’s really just a fresh coat of paint on timeless principles of good business. Gary even alludes to this within the book.
Next we have to look at another concept Gary is keen on talking about, intent. Although we might think many people don’t have common sense, generally people are pretty keen at distinguishing intent. Gary even says that you can’t deploy this as a strategy because people will be able to sniff it out. You have to actually have good intentions to effectively care, otherwise it’s manipulation.
Last words on the Thank you Economy
Buy this book. You’re going to be hard pressed to find something that can revolutionize the way you approach business better than these principles. Now I understand that most people generally do have their customers best interest at heart but The Thank You Economy helps you learn how you can better show your good intentions to your customers. However, if you’re looking for a quick and easy fix to build a banging business this isn’t it. Everything this book suggests is a boots on the ground approach and requires considerable effort over a sustained period of time. If you’re looking for a long term solution rather than a short term strategy this is it. Besides any real business person knows that they are running a marathon, not a sprint.